Brand partnerships are one of the most significant income streams for established content creators. Here's how curvy creators navigate the world of brand deals.
Who Partners with Curvy Creators?
Plus-size fashion brands (Torrid, Lane Bryant, Eloquii), lingerie brands with extended sizing, beauty brands, and lifestyle brands targeting women are the most natural partners for curvy creators.
Body-positive brands specifically seek out curvy creators to demonstrate their commitment to inclusion — and they pay well for authentic representation.
General brands (food, travel, tech, wellness) are also worth pursuing if your audience aligns with their customer.
Building a Media Kit
A media kit is your pitch document. It should include your bio, your platforms and follower counts, your engagement rates, your audience demographics, and examples of past work.
Include case studies if you've done brand work before — show results, not just reach.
Update your media kit every 3–6 months as your numbers grow.
Pitching to Brands
Research brands before pitching. Know their current campaigns, who they've worked with, and where you fit in their brand story.
Cold email outreach with a personal subject line, genuine connection to their product, and concrete offer outperforms generic pitches dramatically.
Influencer marketing platforms (AspireIQ, Creator.co, LTK) connect creators with brands actively seeking influencers.
Negotiating Your Rate
Your rate should account for creation time, usage rights, exclusivity requirements, and platform reach.
Don't accept gifting alone unless the product is genuinely valuable to you. Your time and audience attention have monetary value.
Standard rates are roughly $100 per 10,000 followers per post for Instagram, though this varies significantly by niche, engagement, and deliverable type..
Frequently Asked Questions
How do curvy creators get brand deals?
Through direct outreach (cold pitching), influencer marketing platforms, and being found by brands who discover your content. A strong media kit and an engaged audience make you much more attractive to brand partners.
How much do brands pay curvy content creators?
Rates vary enormously. Micro-influencers (10K–50K followers) typically earn $500–$5,000 per sponsored post. Mid-tier creators (100K+) can earn $5,000–$50,000+ per campaign. Negotiate based on your reach, engagement, and the scope of deliverables.
What brands work with plus-size creators?
Plus-size fashion brands (Torrid, Lane Bryant, Eloquii, Universal Standard), lingerie brands (Elomi, Adore Me), beauty brands, and body-positive wellness brands are the most active in the curvy creator space.